Introduction of Gold Camel Award (MGC Award)
The organizing committee of World MICE Day, China will coordinate with international meeting industry authority to
select the Gold Camel Awards (Including Hotels, Convention and Exhibition Centers, Cities, Technology Providers,
PCOs, Construction Suppliers, DMCs, Organizations and Individuals). Gold Camel Award is to encourage the people
with outstanding performance in MICE industry and representatives from innovative corporates, therefore leading
the direction of the whole industry, gradually becoming an industrial award and benchmark. At the meantime, Gold
Camel Award is devoted to meeting the standard of Top level award, like “The Luban Prize for Construction Project
" in domestic construction industry and " The Magnolia Award " in the film industry, etc., making positive impact
on the development of MICE culture. The theme of this year’s award is Boosting the global meeting industry along
“Belt and Road”, which is a development strategy proposed by the Chinese government. It focuses on connectivity
and cooperation between Eurasian countries, primarily the People’s Republic of China (PRC), the land-based Silk
Road Economic Belt (SREB) and the ocean-going Maritime Silk Road (MSR).
Trophy and Certificate:
The camel used to be the transport Ambassador on the ancient Silk Road and now on the Gobi desert. The award named
“gold camel”, which also means the spirit of perseverance and fortitude.
In addition to the trophy, the award winner will also receive an honorary certificate stating the name, date,
award, and honor of the winner and explanation.

1. Most Attractive MICE Destination
2. Outstanding Convention Hotels & Convention Centers
3. Outstanding PCO Award
4. Rising Star of Conference Service Team
5. Best International Conference Brands
6. “The Belt and Road” Friendship Award
7. The Best MICE Innovative Technology Award
8. The Most Influential MICE Media

Dalian Meeting Ambassador


Application is open to all organizations and individuals of MICE industry.
Please fill in the application form in attachment and send to mandy@bitcongress.com,
Contact: +86-411-84799609 Ext 836 Mandy Zhou
After receiving the application form, the organizing committee will review its integrity, and availability.
The professionals will judge score and providing expert advice, and then the committee will calculate the weighting average score of each organization or individual to select the award winner.
Application date: 1st February 2021 to 15th July, 2021
Voting date: July 16 to October 10, 2021
Award ceremony date: October 22, 2021 (During the World MICE Day period)